INDUSTRY:
BANK
CLIENT:
BNP PARIBAS
YEAR:
2022
MY ROLE:
UI DESIGN, ART DIRECTION, ILLUSTRATION
BNPP Impact
about.
In collaboration with another designer who focused on the user experience, I played a crucial role in redesigning a comprehensive platform for in-house bank collaborators. The platform's primary purpose is to enable the users to assess and verify whether companies meet specific sustainability criteria, ultimately influencing decisions regarding financial support or loans from BNP Paribas.
The project aimed to address the inefficiencies and outdated design of the existing platform while enhancing its usability, aesthetics, and overall user experience. Our goal was to create an engaging and user-friendly interface that would streamline the verification process and make it more enjoyable to use.
challenge.
Key Responsibilities:
Ul Design: I was responsible for crafting the user interface (Ul) of the platform. This involved designing the layout, color schemes, typography, and all visual elements to ensure a cohesive and visually appealing design.
Illustrations: To make the appearance more engaging and approachable, I created custom illustrations that reflected the environmental and sustainability themes. These illustrations added a touch of fun and visual storytelling.
Collaboration: We co-conepted and ensured a seamless integration of a whole new design. Our collaboration ensured that the platform not only looked good but also provided an intuitive and efficient user experience.
result.
The result is a visually appealing, user-friendly platform that empowered its users to make informed decisions about supporting environmentally responsible companies. This project showcased our ability to balance aesthetics and functionality, ultimately contributing to a more sustainable future.
